You the Brand

If you suspect, or have been told, that you lack impact as a manager then You the Brand is the kind of workshop which might change your life. Here’s what one participant, a director of finance, wrote:

"I can’t believe the difference it has made. I have developed a sizeable action plan for myself, but in particular I am concentrating on contributing within the first five minutes of a meeting and of course, minimising the number of monkeys I let into my office!!”

By developing your personal impact we aim to give you the confidence to speak up when it is necessary, to ‘work a room’ and to make chance encounters work for you. We will help you understand how your personal appearance can hinder or enhance your role and intention, and the effect of other factors such as language patterns and styles.

The day falls into two sessions. During the morning we work in a group of no more than four on what stops us having the authority and presence we desire. What gets in the way? What’s going on in our head? During the afternoon we look at image, not in terms of fashion but of making the most of our appearance and wearing the clothes which do most for us. Jennifer Aston, one of the UK’s leading image consultants, will work with each person.

In advance of the programme we will ask you to collect and bring in feedback, including from friends and family, using a format which increases the chance of honest and behaviourally-focused answers. We also follow up with you to track the improvements.